ORWAY: Smart Pole Solutions & 4G–5G Street-Level Cellular Coverage
About
ORWAY is an Israeli technology company specializing in the development, implementation, and integration of smart solutions for advanced communication infrastructure at the municipal level. The company operates in collaboration with all cellular carriers in Israel, focusing on improving cellular reception in urban environments — across 4G and 5G networks — in public spaces and at street level, through purpose-built smart poles.
Market Challenges
Cellular carriers face significant technological and economic challenges:
Network upgrades, 5G rollout, and the difficulty of deploying sites in urban environments due to high costs and community opposition.
Our solution addresses all of these challenges:
Leveraging existing regulation
Compliant with the amendment to the Planning and Construction Law, permitting the replacement of a lighting pole with a transmission facility using the “small cell” method.
Full carrier integration
Agreements in place with all cellular operators in Israel for Nokia and Ericsson equipment.
The ORWAY REIT model
ORWAY invests in the installation, carriers deploy their equipment, and the return on investment is realized over a 10-year engagement period.
Proven in the field
Already operational in Modi’in Maccabim Re’ut, Or Yehuda, and additional cities and communities, delivering service in areas that previously had cellular coverage gaps.
WHY ORWAY?
ORWAY brings genuine innovation.
We are more than a technology provider — we are partners in the vision of advanced, connected cities. Our solution creates an “advanced communications hub” at street level, enabling fast and reliable network deployment for both residents and smart city applications.
We have been selected as the sole provider by a growing number of municipalities and commercial developments. The solution is already proving itself in the field — enhancing existing services and unlocking new possibilities for a technologically advanced future.
ORWAY is owned by the Livnat Group, Takshov, and the Ta’avura Group, and operates in close collaboration with cellular carriers and leading global technology companies.
Our Technology Partners
